The I+I collection is directed by Paolo Giordano, one of the co-founders of I+I in the early nineteen nineties. Though undergoing deep changes since its origin, the collection is still dedicated to valuing artisan excellence combined with good design. We believe in an evolutionary process in the carpet craft, convinced that the relationship with the women and men who make them, working in the place of their origin, is essential to obtain real social and environmental sustainability. It is our pride at having established a rapport of exchange with very remote cultures, at having helped them to grow, and having learned from them how to make a 'new' product. The crossing of design with ethnic cultures favors the recognizability  of our philosophy with a very wide range of public, without distinction of race or background from North to South and from East to West.